Mobile image/content sharing was blue ocean back then and Instagram amassed the most audience. Just last year alone it brought it $20B in ad revenue (more than 1/4 of Facebook's earnings). Remember back in the day when FB bought Instagram for $2B and most of the people were like "dafuq - why?"īecause of FB's weapons of mass distribution IG was able to grow like crazy.
To use Oculus Quest 2 you have to login through Facebook which is going to learn everything they can to learn about you so it can:Ī) Push you new content to buy based on your previous choicesī) Open up a new advertising channel for marketers. Data collection & New advertising channel It's just like your printer in your home office which I'm sure is emptyĬan you think of a company that sells their dongles and little knick-knacks for a ridicilious price (hint - it rhymes with Opple)ģ. Epic sues Apple because they think it's unfair that Fruit Company pockets 30% of their profit.įB is going to make siiiiiiick money on every single app that is being sold through their platform (and it's going to be a lot since apart from Steam there's no other mention-worthy VR platform)ī) Services and add-on - All these little dongles, straps, and cables adds up the price that isn't that small anymore. That's intentional because it's going to capitalize (massively!) in other areas:Ī) XX% of revenue for each app that is being purchased on Oculus Store. Oculus Rift S requires your Facebook account to log in, making it easy to meet up with friends in VR and discover communities around the world. Revenue through content and services (and add-ons)įacebook /Oculus is actually losing the money on getting the Quest 2 in your hands. The best way to get people to adapt and purchase is:Ī) Lower the friction through obtaining the device (price)ī) Promise an exciting future (content and exciting future)Ĭ) Reliable support (Facebook is going to be pumping the new channel until it becomes a near status quo (just like mobile phones)Ģ.
The more people get their hands on the new tech and medium, the more content can be funneled through them. I keep seeing a question on forums and groups where people people are confused why Quest 2 is only $300.
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