The group's site included calls for a petition, a boycott of Smucker's, and cries to contact the company and make noise. When Jif was discontinued in 2010, passionate Canadians protested on social media and formed a Facebook group to champion their cause. Launched in 1958, Jif can be found in 54 countries and is the top seller in the U.S. "Some people put pressure on the government. I just put pressure on the peanut butter company," he says. "It's like the most peanut buttery taste ever."Īsselin is one of many Canadians who joined a Facebook group demanding Jif's return. "It seems like our voice was heard, so I'm just ecstatic," says Jif fanatic Yves Asselin from Montreal.
To a surprising extent, the story of peanut butter is the story of twentieth-century America, and the author writes its history, rich with anecdotes and facts culled from interviews, research, travels in the peanut-growing regions of the South, personal stories, and recipes.Yves Asselin from Montreal is one of many Canadians who joined a Facebook group demanding Jif’s return. In this book are the stories of Jif, Skippy, Peter Pan the plight of black peanut farmers the resurgence of natural or old-fashioned peanut butter the reasons why Americans like peanut butter better than (almost) anyone else: the five ways that today's product is different from the original: the role of peanut butter in fighting Third World hunger: and the Salmonella outbreaks of 20, which threatened peanut butter's sacred place in the American cupboard.
Along with cheeseburgers, fried chicken, chocolate chip cookies (and apple pie), peanut butter is a consummate comfort food. It is a deeply ingrained staple of American childhood. Peanut butter is used to flavor candy, ice cream, cookies, cereal, and other foods. Americans spoon it out of the jar, eat it in sandwiches by itself or with its bread-fellow jelly, and devour it with foods ranging from celery and raisins ("ants on a log") to a grilled sandwich with bacon and bananas (the classic "Elvis"). According to the Southern Peanut Growers, a trade group, that is enough to coat the floor of the Grand Canyon (although the association does not say to what height). Americans eat more than a billion pounds a year. With its rich, roasted-peanut aroma and flavor caramel hue and gooey, consoling texture, peanut butter is an enduring favorite, found in the pantries of at least 75 percent of American kitchens. " - Peanut butter goes international - The music of peanut butter - Deaf Smith: what's old-fashioned is new again - The rise and fall of the florunner - The peanut butter crisis of 1980 - "You mean it's not good for me?" - The short, happy life of Sorrells Pickard - Peanut Corporation of America: "there was no red flag" - Peanut butter saves the world - Where are the peanut butters of yesteryear? - Appendix 1: Author's recommendations - Appendix 2: Peanut butter time line Summary More than Mom's apple pie, peanut butter is the all-American food. Object Details Author Krampner, Jon 1952- Contents Peanuts 101 - The social rise of the peanut - The birth of peanut butter - Peter Pan: "improved by hydrogenation" - How Peter Pan lost its groove - Skippy: "he made his first jar of peanut butter in his garage" - Skippy on top - Jif: "but is it still peanut butter?" - "Choosy moms choose. Eliot Elisofon Photographic Archives, African Art.
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